FF
FFL Funnels/ KPI
March 2026
Dashboard
VA
Marketing
Setter
CSM
Closer
Total revenue
—
—
Cash collected
—
—
Close rate
—
0 of 0 offered
Active clients
—
0 churned
VA
▼
Group adds
——
Friend requests
——
Welcome messages
——
Admin tasks
——
Marketing
▼
Ad spend
0—
Ad leads
——
CPL
——
ROAS
——
Setter
▼
DMs sent
——
Meaningful convos
——
Discovery booked
——
OB → MC rate
——
CSM
▼
Strategic reviews
——
Post-launch calls
——
New MRR
——
Churn %
——
Closer
▼
Sales calls taken
——
Offers made
——
Revenue
——
Close rate
——